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Florette

We visited the Florette farm to document how the brand grows its plants, from the grounds and high tunnels to the plants up close. The goal was to show followers how the brand grows, from the soil to the finished plant.

Delivered: a promo video and photos of the farm and the plants for the brand's website and social channels.

The Farm and High Tunnels

We documented the grounds and the high tunnels to show the scale of the farm and how the plants are grown. The goal was an establishing set the brand can use across its website.

The Florette high tunnels in a row on open farmland, seen from above with autumn trees and hills behind
Rows of high tunnels under a blue sky with clouds and fall foliage beyond
Open end of a high tunnel showing rows of plants under a bright sky
Greenhouse roofs in diagonal rows seen from directly above

The Plants Up Close

We moved in close on the plants and the flower to show the detail and the health of the crop. The goal was a library of plant images for the website and social channels.

Close up of a flower covered in crystals, with dark purple tinted leaves around it
Close up of a flower with fine crystals and dark tinted leaves in warm light
A flower in sharp focus against a soft green background
Underside of a single leaf against a blue sky
Two flowering plants in focus inside a high tunnel with the frame and plastic roof blurred behind
Looking straight down on a canopy of leaves with small flowers forming

Inside the High Tunnels

We walked the rows inside the high tunnels to show how the plants are grown. The goal was to give followers a look at the process behind the product.

Looking down a high tunnel over full rows of plants under the plastic roof
A farm worker in gloves and a white shirt tending plants inside a high tunnel
Looking down the length of a high tunnel over rows of netted plants on stakes
Tall plants and netting on either side of a walkway inside a high tunnel
Two farm workers walking the rows inside a high tunnel, one in a white Florette shirt
Florette logo on the chest of a white shirt with plants blurred in front
A worker in orange gloves tending a plant

Services used on this project

Video Production

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