Campaigns

IRKED

Campaign films, lookbooks, studio ecom and behind the scenes for IRKED, a New York apparel brand.

Jump to: IRKED SWIM Campaign Shoot Studio Ecom Shoot

Shoot 1 of 2

IRKED SWIM Campaign Shoot

IRKED SWIM was a swimwear and sunglasses collection campaign for IRKED, shot over one full day at a pool location. We planned it with the brand well before the shoot, so the day ran to a plan from the first look to the last.

Delivered: a campaign video under a minute with two vertical teasers, 19 vertical story videos, about 400 photos, and 3 behind the scenes films.

Planning and Pre Production

Before the shoot we built a mood board, held several pre production meetings and walked the client through each scenario. We drafted the written materials and contracts and gathered references to build from, so everyone knew the plan before we arrived at the pool.

The Team

A Skyvis Media team handled the day: photography, the campaign video and behind the scenes coverage, with an assistant on the reflector who also helped the models with their outfits.

Campaign Video

The full campaign video runs under a minute, and two shorter teasers were cut to build interest before it came out. All three are vertical for Instagram.

Photos

A selection from the roughly 400 photos delivered. The set was planned in pre production, from the floating IRKED boxes and props to the casting, wardrobe and sunglasses looks, so every frame carries the brand.

Four models in the pool blowing kisses, with floating IRKED boxes, a black and white beach ball and water guns

Two models floating on a teal mat and a striped inflatable holding hands beside floating IRKED boxes

Four models seated at the pool edge holding bouquets of flowers

A model in a red bikini holding an instant camera over a second model lying on a lounger beneath a blue umbrella

Close up of a model with four pairs of IRKED sunglasses stacked on her head, sticking out her tongue

A model in white IRKED sunglasses and a red bikini looking back over her shoulder by the pool

Overhead view of a black float holding a fruit platter in the pool

A model in a neon pink bikini and white IRKED sunglasses lying on the pool deck

A model in the pool in orange lens IRKED sunglasses holding a blue water gun

Two models in white IRKED one pieces with water guns on the pool steps beside a fruit platter

A model in orange lens IRKED sunglasses holding a black IRKED box against her chest in the pool

A model in a pink IRKED one piece with her hands behind her head and bubbles around her

A black IRKED box beaded with water with a pair of pink sunglasses resting on top

Two models in white one pieces with water guns on the pool steps beside a fruit platter

A clothing rack of IRKED tees and swimwear on the patio

A model in a pink IRKED one piece pushing her sunglasses up on her head, water on her shoulders

A model in a red IRKED bikini top with her arms raised over her head

Overhead spread of IRKED sunglasses in clear, black, pink and yellow frames

A model in a red bikini and white sunglasses stepping along the pool edge beside black and white IRKED boxes and a QR code box

Four models posed on a brick stoop with stacked black and white IRKED boxes

A model in a white bikini and clear IRKED sunglasses with an arm over her head by the pool

Two models in the pool, one feeding the other grapes while a third reaches overhead

A model in black IRKED sunglasses sunbathing beside a model in a neon green bikini

Models on pool loungers as a bottle sprays behind a black IRKED box

A model in a red bikini holding a black and white beach ball overhead at the pool edge

Two models in black IRKED bikinis walking hand in hand across the pool patio

Scattered instant photos around an IRKED NEW YORK sticker

A hand reaching for a floating white IRKED box beside a model on a striped float

A model in a red bikini in the pool beside a black float of fruit and black and white beach balls

A model in clear IRKED sunglasses touching the frame with both hands

A model in a pink IRKED one piece and sunglasses with colorful bubbles floating around her

A model in a red bikini and pink sunglasses floating on a teal pool mat

Stacked black and white IRKED boxes on the stoop with a model's leg in frame

A model with short red hair in a black and white bikini lowering her IRKED sunglasses beside the pool

A model floating on a striped inflatable beside a white IRKED box

A white IRKED box on the pool edge beside a platter of fruit and a blue water gun

Overhead view of two models in white one pieces on the pool steps with IRKED boxes

Stacked black and white IRKED boxes printed with the website beside the pool

A white IRKED box floating in turquoise water beside a blue water gun

A pair of pink IRKED sunglasses resting on the pool deck

A model in white IRKED sunglasses adjusting the frames, in a red bikini top

Story Videos

We delivered 19 vertical story videos, 10 to 25 seconds each, so the client could post them through the weeks leading up to the collection release. Four are shown here.

Behind the Scenes

Three behind the scenes films from the day: one following the photographer at work, a vlog style film, and a recap of the full day.

Shoot 2 of 2

Studio Ecom Shoot

A one day studio shoot for IRKED's online store. We planned it with mood boards and scripts and worked with a helper on set, then photographed every look from the same set of angles so the website reads as one consistent catalog.

Delivered: cleaned up ecom photos of the brand's tees and socks for its website, plus 2 behind the scenes films.

Planning and Pre Production

Mood boards and scripts were prepared ahead of the studio day, so the looks, poses and angles were settled before we started. A helper worked alongside us on set. The poses, props and angles were not improvised on the day: each one was concepted in our pre production meetings.

One Look, Four Angles

Every look was photographed from the same set of angles: a full length front, a tight front crop, a full length back and a close up of the back print. Together they show shoppers the whole garment.

A model in a washed tan tee with a cut and paste IRKED print and black IRKED socks, standing front on against a white background

Tight front crop of the washed tan tee showing the IRKED lettering

Full length back view of the same look, showing the large print on the back

Close up of the back print on the washed tan tee

Details and Poses

Beyond the standard set, we shot poses, props and close ups across the full range of tees, long sleeves and socks to give the brand some personality. Every one was planned and concepted in pre production, not found on the fly.