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L.O.C Astrology

Photos and three vertical videos for L.O.C Astrology, a zodiac apparel brand that sells on TikTok, shot during a TikTok Live fashion show and after party on a rooftop.

L.O.C Astrology sells zodiac apparel and goes live on TikTok to sell it. For this drop they took the live stream to a rooftop venue: a fashion show of the new pieces, the brand's TikTok dancers, then a small after party on the same runway. We shot it while the stream was running, so nothing could be staged twice.

Three Vertical Deliverables

One vertical video for each part of the night, cut for TikTok, Reels and Stories.

01The Runway

02The Dancers

03The After Party

Every Sign

All twelve signs made it down the runway, in every colorway of the drop.

A red hoodie with ARIES across the chest
Aries
A royal blue crewneck with TAURUS in tonal puff print
Taurus
A gray hoodie with GEMINI across the chest
Gemini
A green crewneck with CANCER in black puff print
Cancer
A red hoodie with LEO across the chest
Leo
A royal blue crewneck with VIRGO in tonal print
Virgo
A gray crewneck with LIBRA across the chest
Libra
A red hoodie with SCORPIO in black puff print
Scorpio
A royal blue hoodie with SAGITTARIUS in tonal print
Sagittarius
A green crewneck with CAPRICORN across the chest
Capricorn
An olive crewneck with AQUARIUS in tonal puff print
Aquarius
A royal blue crewneck with PISCES in tonal print
Pisces

The Runway

Full looks on the red runway, with the city behind the glass. A few frames are blurred on purpose, to keep the movement of the night.

Two models in royal blue zodiac hoodies posing together on the red runway
A model in a red zodiac hoodie walking the red runway
A model in a green Aquarius hoodie striking a pose on the runway
A deliberately blurred frame of a model spinning in a blue Sagittarius hoodie
A model laughing in a red Gemini hoodie
A model in a gray Capricorn hoodie posing by the windows
A model in a red hoodie with arms out on the runway

The Setting

A rooftop venue dressed for the drop: silver balloons spelling the brand name, the merch on the rack and a DJ keeping the live going.

Silver balloon letters spelling L.O.C Astrology in front of the city skyline
Red and green zodiac hoodies hanging on a rack by the window
Guests dancing on the red runway
The DJ in a red hoodie playing in front of the balloon letters
The crew in red and blue hoodies hyping each other up on the runway

The After Party

When the show ended, the people behind the camera stepped onto the runway too. Small, simple and still on the live.

The dancers in olive and black zodiac sets dancing together
Guests in blue and red hoodies dancing on the runway
A guest in a gray Pisces hoodie posing in front of a silver backdrop
Two guests in olive and black posing at the silver backdrop
Two guests in red zodiac hoodies smiling at the party

Services used on this project

Video Production
Events and Activations →Private Parties and Celebrations →
Photography
Fashion Shows →Apparel Campaigns and Lookbooks →Product, Brand and Ecommerce →Private Parties and Celebrations →
Post-Production
Social Edits and Motion Graphics →

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