Reject Dreams
Reject Dreams is an independent record label founded and run by the rapper ARTZ. We are the label's long-term creative team. When a song is ready, we shoot and edit the music video, document the shoot behind the scenes, and cut the clips and promo that carry the release on social, so every drop looks like it came from the same label.
ARTZ | Truthfully (Music Video)
Music Videos
One artist, many looks. Each video is built around the song, from a retro TV set to a studio session with the features in the room. Newest first.
More artists we have shot for are on the Music Videos page →
Behind the Planning: Tan Seats
Every Reject Dreams video starts on paper. For Tan Seats, Jaiel and ARTZ planned the whole video in an eight page treatment before shoot day. The pages stay blurred, but this is how the video went from an idea to a release.
- The ideaARTZ brings the song. We talk through the story, the places and the feel until the video has a clear shape.
- The treatmentJaiel writes it all down: every scene planned with a reference image, so everyone on set sees the same video before a frame is shot.
- The shootThe day runs off the plan, with photos taken alongside the video so the release has stills to match.
- The edit and the releaseWe cut and color it in house, then deliver the video with the clips and promo that carry the drop.
Photo Shoots and Promo Art
Press photos for each release, shot to match the video so the whole rollout looks like one campaign, from motion blur street shots to the stills on set.
Cover art from the singles, several of them built around photos from these shoots.
Product and Merch
The Alone in the Metaverse drop: clean product shots for the shop, plus on model photos and motion clips for the announcement and social.
For the shop
Every tee and hoodie shot front and back on a clean background, so the product listings match.
On model
Hard light and long exposures, so the drop has its own look and the prints stay the star.
Made to move
Short vertical clips like this one for the drop announcement, Reels and Stories.
On Stage
When ARTZ performs, we cover the show: the set, the crowd and a recap the label can post the next day. This one was at The New Parish in Oakland, California.
Related projectArtist PerformancesMore from the show, plus live performances from Lunay, Fat Joe, Meek Mill and Swizz Beatz to the local artists we shoot along the way.See the performances
Events
Listening sessions, meetups and showcases around the releases, ending at SOB's in Manhattan, NY.
Rollout Content
Short vertical clips cut from each video and shoot, with the lyrics on screen, so every release has content for Instagram, TikTok and Stories before and after it drops.
Behind the Scenes
We film the making of the video too, so the release has a second story to tell. Here is the set of Truthfully, from lighting the room to the shot itself.
Services used on this project
Running a label or dropping music?
From the music video to the content that rolls it out, we can be the team behind every release. Book us for one video or the whole campaign.